Wine on the Radio - July 29, 2004

Thinking Outside the Bottle

People talk about "thinking outside the box" when they're talking about being creative. Well many wineries have begun to "think outside the bottle." So get ready for a wine packaging revolution.

Already we have screwtops and synthetic corks being used by lots of wineries. Soon wine in boxes will no longer just mean the cheap stuff. And catch this: a recent survey found that 52% of wine drinkers would drink their everyday wine form a can!

The reason for the revolution?

Simple. Wineries want to make wine more user-friendly and want to ensure consistent quality . . . and packaging changes can do that.

Don't think that wine bottles with natural corks are suddenly going away but there are alternatives coming that make enjoying wine easier and, at the same time, keep the wine fresh and unspoiled. What's wrong with that!?

We're all for making wine more fun and accessible.

So it's okay to "think outside the bottle" and still say "Pop the Cork™!"

Let us know what you think right here.

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